कैसे गुब्बारे बेचने वाले ने बनाई 28000 कऱोड़ की कंपनी?

दोस्तों एमआरएफ इंडिया में टायर बेचने के मामले में नंबर वन कंपनी है

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लेकिन क्या आपको पता है साल 1946 से पहले MRF कंपनी के मालिक अमेरिका की सड़कों पर गुब्बारे बेचा करते थे

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दरअसल MRF के Founder ने 6 साल तक अमेरिका के रोड पर गुब्बारे बेचने के बाद यह analyzed किया

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कि एक ही अमेरिकन कंपनी पूरे भारत में रबर की सप्लाई करती है

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और इसीलिए उन्होंने अपनी सारी सेविंग जोड़कर 1946 में पहली बार टायर रबर की मैन्युफैक्चरिंग शुरू कर दी

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क्योंकि MRF एक इंडियन कंपनी थी इसलिए उसे भारत सरकार को कोई भी इंपोर्ट कॉस्ट नहीं देनी पड़ती थी

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और इसी वजह से एमआरएफ के टायर काफी ज्यादा सस्ते मिलते थे

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फिर क्या था इंडिया के लोगों ने MRF के टायर को काफी ज्यादा मात्रा में खरीदना शुरू कर दिया

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और देखते ही देखते MRF इंडिया में बहुत ज्यादा पॉपुलर हो गया इसके बाद MRF ने बहुत ही ज्यादा Brilliant मार्केटिंग की

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और भारत के टॉप क्रिकेट के खिलाड़ी सचिन तेंदुलकर और विराट कोहली को स्पॉन्सर किया

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और इन्ही कुछ वजहों के कारण आज MRF का मार्केट कैप 28000 करोड रुपए और इनकी मार्केट में हिस्सेदारी 25% है

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