Lenskart कैसे बनी करोड़ों रूपये की कंपनी?

दोस्तों लेंसकार्ट कंपनी के आने से पहले लोग चश्मे को एक मेडिकल डिवाइस की तरह मानते थे

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इसीलिए वह बिना डॉक्टर की सलाह के ऑनलाइन चश्मा खरीदने से डरते थे

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लेकिन लेंसकार्ट कंपनी ने लोगों की इस आदत को पूरी तरह से बदल कर रख दिया

[{"selector":"#anim-171b7223-c8e4-4b83-acdb-01b6d386e3bd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(28.90624987200394%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-3ae753c6-1c9f-4920-ae4e-f9c7218086c9","keyframes":{"transform":["translate3d(-117.10098%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5c95500c-52d4-492d-b97d-a6a22a6a2b82","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c21610d7-ac3f-4eb9-9dc4-3c0394c87433","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

इस कंपनी का गोल था कि लोग चश्मे को एक मेडिकल डिवाइस की तरह ना देखें बल्कि एक लाइफ स्टाइल फ़ेशन की तरह देखें

[{"selector":"#anim-ca5076c8-9a75-4de4-915f-5d150c88af7f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(27.58999986401699%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-5622f742-3f77-419a-9ea9-ef59b284f26f","keyframes":{"transform":["translate3d(-112.23565%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2381e24f-c4a0-4210-aaf3-98cb9ee1d8be","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-39874031-f598-4f39-90a8-a291bd572a5b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

और इसके लिए उन्होंने स्टाइलिश डिज़ाइन कंपनी John Jacobs के साथ मिलकर स्टाइलिश फ्रेम बनवाना शुरू कर दिया

[{"selector":"#anim-09a47efc-99a7-4b64-8cab-00454b295896 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-ff6d03ba-b413-43e0-9ca2-a52b0357625c","keyframes":{"transform":["translate3d(-112.61399%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-59bec757-bfdf-4db5-9a8e-80b82a07c634","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec2b85dc-14eb-4076-a95b-b029896d2d6b","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

और इसलिए लेंसकार्ट के चश्मे लोगों के बीच एक लाइफस्टाइल का आइटम बन चुका है

[{"selector":"#anim-2b293b5e-06eb-48cb-99d7-4840da4f4987 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(7.816532580281282%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-901050ff-d726-4f1a-aee2-541dccd0fd97","keyframes":{"transform":["translate3d(-123.04965%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-92822e59-123d-4049-9695-250e67e2d82e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1b4bd68-cc05-4f3c-9dcf-8df80a2c35c6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

और लोग लेंसकार्ट से ऑनलाइन चश्मे खरीदने में कंफर्टेबल भी हो गए जिसकी वजह से लेंसकार्ट ने मिलियंस में चश्मे बेंचे

[{"selector":"#anim-952d4c0e-6653-406d-8e6a-8850c0e1e0b2 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.213985480244887%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-3134f0c6-516d-4a6a-8e0e-99b2db5ef949","keyframes":{"transform":["translate3d(-106.28415%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86ca8ad4-2fb0-4b1a-976f-c2ef6e6c3367","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6d2dcb9-9746-4b8d-8e28-e92dc67c989e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

तो इस बिजनेस स्ट्रेटजी के दम पर लेंसकार्ट आज एक सक्सेसफुल कंपनी बन चुकी है

[{"selector":"#anim-03cd500d-58ed-4ab0-b52f-e9e7c0ba7e34 [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(31.249999886225726%, 0, 0) translate(25%, 0%) scale(1.5)","translate3d(0%, 0, 0) translate(0%, 0%) scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.14,.34,.47,.9)","fill":"forwards"}] [{"selector":"#anim-dd1ff72e-5b19-47d2-aafb-628297eff0ef","keyframes":{"transform":["translate3d(-111.30952%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca0ebbb0-f1db-4aa9-b145-2f88ac593bc1","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9349e0a7-9ee0-4381-bae1-a7415b42dc70","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

और आज इस कंपनी की कुल सम्पति अरबो रुपये है

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